As noticed earlier in the spring I commented on how museums are rehanging the collection in order to avoid the costs of the blockbuster show – the Whitney is going for it with a full advertising push – including the 5th floor hanging of Edward Hopper (clearly a crowd favorite) The Whitney’s Hopper works are supplemented by loans, including the Art Institute of Chicago’s “Nighthawks” and the Museum of Modern Art’s “New York Movie”. Also on view is Alexander Calder’s “Circus”, one of the museum’s most beloved works, is displayed in the Lobby Gallery, in a brand new installation.
I love the fact that the Whitney is using banner ads as well (see illustration below)
