I used to love Wallpaper Magazine, a few years ago it was sold to Time-Life and included in that sale was the departure of founder and publisher Tyler Brule. I think a lot of the brilliance of Wallpaper came directly and indirectly from him, well now his brilliance is showing again with his new magazine Monocle.
Monocle is somewhat type-heavy for a magazine published about style. The Monocle’s eyebrow (that’s the description above or below the logo) is “A BRIEFING ON GLOBAL AFFAIRS, BUSINESS, CULTURE AND DESIGN.” It seems like it was probably written that way on the business plan as well. One thing I think you will appreciate is that Monocle is adult – even the “fashion” is reasonable. They have very good instincts on where to find great under-the-radar products for those of us who like our labels on the inside. Let’s face it – the label always belongs on the inside. Unless it’s a painting and then the label (or signature) should be on the back.